strategy | design | brand
Contextual Research Project - Uber
A Research Project & Magazine Development on Uber
Uber
3 Months
5 Members
60+ Hours
Project Scope
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Led comprehensive research on the Uber drive experience initiative focused on understanding user behaviors and translating findings into a published magazine. Managed a team of 5 researchers through observation, interviews, and analysis phases.
Research Journey
1
Field Observations
20+ hours of systematic observation and documentation of user behaviors
2
Interviews
15 in-depth interviews with target demographic
3
Analysis
Collaborative affinitization and pattern identification
Secondary Research
A Four-Month Design Evolution
Leadership & Impact
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Coordinated multiple research streams while ensuring cohesive integration of findings and maintaining project momentum.
Team Management
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Published 60-page research magazine
Identified 3 major user pain points
Developed innovative solution framework
Key Achievements
Secondary Research
A Four-Month Design Evolution
Leadership, Learnings & Outcomes
​
Coordinated multiple research streams while ensuring cohesive integration of findings and maintaining project momentum.
Team Management
Skills Enhanced
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Advanced research methodology
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Team leadership & coordination
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Publication design & development
Key Achievements
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Successfully published 60-page research magazine
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Identified 3 major user pain points
-
Developed innovative solution framework
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